Yahoo! made the news after it emerged the Mail channel has rolled out an email scanning program similar to that already in use by Google, techweekeurope.co.uk reports. In a bid to make targeted [...]
You may have noticed that Gmail is currently rolling out a redesign which enables emails to be filtered into four separate ‘tabs’; Primary, with personal and important emails, Social which shows [...]
So someone clicked that link and unsubscribed from your email campaigns… It’s a metric all marketers hate to address, but also a necessary part of good email marketing. It’s better to have [...]
Social sharing directly from email has become much more popular, and easier to do in the last year or so, with Pure360 blogs from both myself and James Brooker already covering the sharing [...]
Let the sun shine or let it rain? Our research analysed open and click through rates on over 7,000,000 emails, across a wide variety of products and services, in an attempt to assess how weather [...]
Q: Regarding ISPs deciding if we are junk based on our “credit rating”… How long does it take to improve your “reputation” and get better deliverability? Do the ISPs [...]
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