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Top 5 reasons to use an GIF in email

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Animated gifs: Top 5 reasons why you should give them a try

Animated gifs seem to be much more common in email these days. As well as being appealing to look at,...

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Do's and don’ts of landing page optimisation

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The perfect landing: Do’s and don’ts of landing page optimisation

Within email the landing page can be the difference between a successful and a failed campaign. From acquistional emails and...

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B2B promotional email

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The proof that B2B promotional email can be done

I get quite a few promotional/special offer emails on my personal email from various brands as we all do. However...

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Gmail inbox

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Guide to getting in the Gmail inbox

You may have noticed that Gmail is currently rolling out a redesign which enables emails to be filtered into four...

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Social share emails

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Social share emails

Social sharing directly from email has become much more popular, and easier to do in the last year or so,...

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Echograph new email tool

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Echograph – a great new tool for email and more

One of the most under-utilised features for emails is the use of animated gifs. Animated gifs are widely used on...

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email animation

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Animation in email – does it serve a purpose?

Recently I’ve been receiving lots of emails with rather snazzy animated gifs within them and as an email designer I...

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socialise prospects inbox

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4 ways to socialise your prospect’s inbox

The average business user will send and receive a massive 115 emails per day in 2012. Stand out from the...

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prevent users unsubscribing

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How to prevent users from unsubscribing

I recently wanted to unsubscribe from Domino’s as I have become rather fond of their biggest rival Papa Johns and...

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increase social shares

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Increase your social shares

Using the social share within email is an extremely good way to gain interest from your contacts via your social...

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A-B split content testing

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Why A-B split content testing is so good

If you’re already use subject line testing for your email campaigns then you will easily appreciate what A-B split content...

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adding pinterest pin it button

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Adding a Pinterest ‘Pin it’ button to your emails

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Answers to your deliverability questions

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Answers to your deliverability questions

Q: Regarding ISPs deciding if we are junk based on our “credit rating”… How long does it take to improve...

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Influences email marketing

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How weather influences email marketing

Let the sun shine or let it rain? Our research analysed open and click through rates on over 7,000,000 emails,...

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