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ecommerce email

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Essential eCommerce emails that you should be sending

If you want to know how to attract, guide and convert more visitors through your site then perfecting your email...

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Pure Progression Workshop

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Launch of Pure Progression – monthly workshops to help our customers grow in maturity!

Helping our customers improve their digital marketing results is at the core of everything we do at Pure360, which is...

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automatic emails

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Trigger happy – our guide to email automation success

It can be all too easy to become trigger happy with email marketing. Triggers, also known as automations, are the automatic...

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Perfect personalisation from Pizza Express – Part 2

Last year I received a birthday email from Pizza Express that really impressed me for a number of reasons; capturing...

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Symbols in subject lines – does it work?

When a new trend appears within the email marketing sphere it helps to examine how useful it has been, what...

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Perfect personalisation from Pizza Express

At Pure360 we do get a bit excited about good email marketing campaigns (it is our business after all). Whether...

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Embracing Gmail’s inbox tabs – how brands are doing it

It has been several weeks now since Google made changes to their Gmail inbox. If you haven’t read about it...

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Apple’s second email marketing blunder of the year

Whether you’re an Apple fan or not, I think we all admire the way they’ve grown massively over the last...

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promote content with email marketing

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How to make more of the call to action in your email marketing

The aim of any email marketing campaign isn’t usually just “to send an email”. Which is a shame, since measuring...

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email subject line tips

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8 tips for cracking the subject line code

Recently I completed a managed send for a daily voucher codes client. I can’t specify the product names or the...

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Apple’s Mother’s Day Email Fail

Apple are so often adorned and praised for their marketing that any sort of backlash seems to come as quite...

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Empty calendar prompts creative marketers

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Empty calendar could prompt creative 2013 for marketers

Advertising spend in the UK is set to rise in 2013, despite there being very little on the shared agenda...

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10 email marketing mistakes you have no excuse committing

There are some email marketing mistakes you really cannot afford to be making if you want your message to engage...

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American Apparel, Jonathan Adler & Urban Outfitters – when email opportunity hits back

There can be a fine line between opportunity and insensitivity, especially when it comes to marketing and advertising campaigns. As...

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Stat attack: Daily deals subject lines

Our wonderful partners at Return Path recently did a cracking study on the success of Subject Lines in Daily Deal...

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