Archive

Shop assistant discussing e-receipt

BLOG

GDPR and e-Receipts: Everything Retailers Need to Know

These days the question: ‘Would you like your receipt emailed to you?’ is commonplace on the high street. Brands such...

Read more
Man travelling reading email on phone

BLOG

6 Travel Brands That Send Great Triggered Emails

In this blog post, we take a look at six travel brands that send great triggered emails. The examples we explore...

Read more
Lapsed customer looking bored at phone

BLOG

11 Strategies to Win Back Lapsed Customers

Marketers spend a lot of time and money trying to find new customers to replace ones they lose. The average...

Read more
Deciding whether to purchase

BLOG

8 Reasons People Don’t Purchase and How to Combat Them

As we’ve explored on the Pure360 blog before, browser and basket abandonment is a common problem in the world of...

Read more

BLOG

Why Marketing Automation Fails: 9 Mistakes You Can Avoid

Every marketer worth their salt knows behavioural triggered emails and other marketing automations are good for business. Sending messages that...

Read more
Personalisation in eCommerce

BLOG

5 Types of Personalisation You Should Be Using in eCommerce

Creating a personalised eCommerce experience isn’t just about making a good impression on the customer—it’s about generating more cold, hard...

Read more
Amazon customer experience

BLOG

Why Amazon Excels at Customer Experience and How You Can Too

Amazon is so popular that over half of consumers bypass search engines and other retailers and head straight to Amazon’s...

Read more
Consumer browsing eCommerce site in retail store

BLOG

Pure360 eCommerce customers enjoy average ROI of 1150%

Leading UK digital marketing technology provider, Pure360, has launched a new eCommerce solution to help mid-market retailers and travel shops...

Read more
Christmas shopping

BLOG

The retailer’s guide to planning Christmas 2017 – Part three

In the final part of our retailer’s guide to planning Christmas, we look at promotions. How do you ensure Christmas...

Read more
Practical international marketing considerations

BLOG

Lost in translation part three: Practical international marketing considerations

In the final part of our guide to international marketing we take a look at the practicalities of launching campaigns...

Read more
Christmas gifts from retailers

BLOG

The retailer’s guide to planning Christmas 2017 – Part two

Part two of our retailer’s guide to planning Christmas gives you the lowdown on maximising your returns from CRM and...

Read more
Pure360's international marketing series

BLOG

Lost in translation: Why one size does not fit all when it comes to international marketing – part two

In the second part of our series on international marketing we consider the impact of religion and culture—taking a look...

Read more
earth

BLOG

Lost in translation: Why one size does not fit all when it comes to international marketing – part one

Once a business is successfully established in its country of origin, attention turns to possibilities further afield. Senior management starts...

Read more
Abandoned Cart Emails

BLOG

Worlds apart: Three different approaches to abandonment emails in the travel industry

Making travel plans can take hours. With multiple booking options, reviews to read and prices to compare, we’ve become obsessed...

Read more

BLOG

10 ways to optimise your checkout experience and improve your conversion rate

Almost 70% of shoppers leave an eCommerce site without purchasing anything – even when they’ve put items in their cart...

Read more

Get insights to your inbox.

Sign up to the Pure360 newsletter