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6 Brands That Build Communities to Connect with Customers

Community building is not a quick win. So, why do for-profit brands invest time and money in this activity? Put...

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30 Ways to Grow Your Email List Post GDPR

Has customer acquisition been bumped to the top of your priority list in the wake of GDPR? If so, you’re...

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9 Email Retargeting Campaigns You Should Be Using

The modern consumer’s journey to purchase is rarely linear. It may take days, weeks — or even months — for...

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10 Ways to Deliver Next-Level Email Personalisation

Personalisation – it’s about more than inserting someone’s name into your emails. In fact, only adding your subscriber’s name into...

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How to Use Discounts, Coupons, and Offers Effectively in eCommerce

Everyone loves a bargain. But is discounting always in the best interests of your business? A discount strategy that’s not...

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10 Creative Newsletter Examples to Inspire You

When people first start doing email marketing, they often start with a newsletter. The classic newsletter is typically a summary...

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The Essential Guide to eCommerce Email Marketing

What goes in to a winning eCommerce email strategy? If this is a question you’re asking yourself, you’re in the...

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The Ultimate Guide to Cart Abandonment Emails

Behavioural triggered emails allow savvy eCommerce brands to pump up profits, automatically. Cart abandonment emails are one such smart automation....

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The Definitive Guide to Behavioural Marketing

Keeping up with marketing trends can be overwhelming. There’s always a new methodology on the horizon. Each new method seems...

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10 Retail Brands That Have Mastered Content Marketing

In the digital age, consumers like to discover things for themselves. They search for information on topics that interest them....

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9 eCommerce Buyer Personas and How to Drive Them to Conversion

When your marketing is aimed at everyone, your message gets watered down and results suffer. Creating eCommerce buyer personas is...

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Personalisation challenges

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Common Personalisation Challenges and How to Overcome Them

A one-size-fits-all approach to marketing no longer cuts the mustard. And marketers know it. The industry is well and truly...

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Why post purchase marketing must not be ignored

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Why Post-purchase Marketing Must Not Be Ignored

Conversions are so satisfying. Seeing those sales come in after a campaign is what keeps many marketers in the game....

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Top tips for customer lifecycle marketing

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Top Tips for Customer Lifecycle Marketing

Things move fast in marketing. Marketing methodologies that were once hot, soon become outdated. Marketing experts have to work hard...

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10 Email Marketing Trends That Will Dominate 2018

Affordable, easy-to-implement technology exists to turn email into a powerful behavioural marketing tool. A tool that does much more than...

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