Archive

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Are Cart and Browse Abandonment Emails GDPR Compliant?

Now in force, the noise around GDPR has started to die down. But many brands still have answered questions. Here...

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How to Warm up Your IP When Switching Email Service Provider

Looking to switch to a new email service provider (ESP)? Are scare stories about how this could impact deliverability putting...

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10 Things to do When Switching Your Email Service Provider

Changing your email service provider (ESP) is not a decision to take lightly. Businesses are extremely reliant on email for...

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The Benefits of an All-in-one Personalisation Platform

Is building a highly personalised customer experience high on your agenda? If so you’re not alone. The overwhelming majority (98...

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AI marketing

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Why AI Won’t Replace Marketers

AI has revolutionised the customer experience. Once considered time consuming and unrealistic, personalisation is now mainstream – we have entered...

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Adapting Your Customer Acquisition Strategy Post GDPR

Every type of marketing has one thing in common. Whatever your industry, channel, or audience — all marketing exists to...

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How to Increase Sign-up Form Conversion Rates

The overwhelming majority of marketers (73 percent) rate email as the number one digital channel for ROI. Email generates around...

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How to Use Pop-ups Without Annoying Your Visitors

Pop-ups, popovers, overlays. Whatever you call them, you’ve likely seem them across the web. And you might already be using...

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The Rise of Direct-to-Consumer Brands

Change is afoot in the world of eCommerce. Direct-to-consumer (DTC) brands are revolutionising the retail model. Bypassing the middleman, these...

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Segmentation vs Personalisation: The Difference and the Benefits of Each

Segmentation and personalisation – marketers often get them confused. But they’re not marketing buzzwords that can be used interchangeably. They’re...

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10 Post-GDPR Statistics That Will Impact Your Customer Acquisition Strategy

GDPR has landed. As the dust settles and consumers recover from the flurry of (mostly unnecessary) re-consent emails, marketing teams...

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9 Post-Purchase Email Campaigns You Should Be Using

As marketers, we can fixate on conversions. We become obsessed with finding new ways to ease customers along to their...

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Pure360 announced as a ‘High Performer’ by G2 Crowd

We’re delighted to announce that Pure360 has been ranked as a ‘High Performer’ for Email Marketing by G2 Crowd. This...

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Why Luxury Brands and Retailers Can’t Ignore Personalisation

Online personalisation has spurred rapid growth for many eCommerce businesses in recent years. To date, brands like ASOS — with...

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15 Ways To Improve Your Email Click-Through Rate

Email marketing is a powerful tool to drive customers to your website. But which tactics are best if you want...

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