Archive

Pure360 launches new identity & all-in-one marketing platform

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Pure360 unveils new marketing platform and fresh visual identity

An updated visual identity for Pure360 marks the launch of its new, integrated AI platform and proposition  London 6th November...

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12 Tips for Planning Your Christmas Marketing

You may be feeling far from festive but for many retailers Christmas marketing planning is already in full swing. And...

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How to Stop GDPR from Impacting Customer Retention

In the wake of the General Data Protection Regulation (GDPR) many marketing teams are working with depleted email lists that...

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Why You Should Be Emailing with Greater Frequency Post GDPR

The arrival of the General Data Protection Regulation (GDPR) has left some marketers feeling anxious. A result of database cleansing...

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An important update from Pure360

We’ve got some important news to share here at Pure360 HQ. There’s been a change in leadership and after eight...

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Creating a Cross-channel Customer Journey in Health and Beauty

When it comes to health and beauty it’s all about the customer experience. Customers don’t just want a product –...

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Why Customer Acquisition Must be a Top Priority Post GDPR

A month on from enforcement, marketing teams are assessing their post-GDPR priorities. For many, customer acquisition will be at the...

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How Personalisation is Transforming the Health and Beauty Industry

Per ounce, the cost of makeup can be more than gold. It’s facts like this that make the cosmetics industry...

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buy-now

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8 Ways to Use Urgency to Increase Conversion Rates

Nearly all of marketing involves changing the behaviour of your intended audience. And knowing how people think is vital to...

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How to Create a Winning Email Marketing Strategy

Email is a direct way to reach, engage, and convert your audience. A tried and tested method, it often outperforms...

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GDPR and Consent: How to Make Sign-Up Forms GDPR Compliant

With General Data Protection Regulation (GDPR) enforcement looming, companies up and down the country are busy making sure they’re compliant....

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Are Your Personalisation Tactics Intelligent Enough to Meet Consumer Demand?

Personalisation isn’t new. In fact, it’s been around for years. Is it time the tactics we use to implement it...

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Essential guide to personalised marketing

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The Essential Guide to Personalised Marketing

Everyone likes the personal touch. It might be someone you wouldn’t expect remembering your name. Or the coffee barista knowing...

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Email Remains an Untapped Opportunity for the Majority of Retailers

Some of the biggest UK retailers don’t use email to engage with their customers. That may come as a surprise....

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15 Automated Email Campaigns Every Brand Should Use

Email frequently outperforms other channels. And not by a small margin. McKinsey tells us email is 40 times more effective...

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