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Leader briefing a team

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6 principles of leadership for c-level managers

Reaching the c-suite is a massive career achievement but one which can come with a whole new set of challenges....

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Travel companies use personalisation to improve customer experience

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Three winning uses of personalisation technology in travel

In this post, we take a look at how three companies are using the latest technology to create a personal...

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Takeaways from Holistic Live! Circle – Personalisation in Email Marketing

Moderated by: Kath Pay, founder of Holistic Email Marketing Attended by: Komal Helyer (Marketing Director at Pure360) and senior CRM...

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silver travellers

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The rise of silver tourism: How the travel industry can attract an older audience

The traveller and tourism industry has backed itself into a corner when it comes to marketing. It seems to be...

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travel automation

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Falling in love with automated email marketing in travel

Email marketing and dating have more similarities than you think. Catching someone’s eye, striking-up a conversation and then getting into...

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travel industry

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Wish you were here? Using automated emails to trigger memories and bookings in the travel industry

We’re used to automated emails from the travel industry – from ticket confirmations, itineraries and reminders for forthcoming trips. On...

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Adidas store front

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Technology: bringing brands to life on the high-street

Shopping on the high-street is no longer about the product – it’s about the experience. As a result, retailers are...

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list growth

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Capturing Data for Retailers – Part 2: The retailer’s ultimate guide to email list growth

In part one of this guide, we looked at the best ways to get people to part with their email...

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fun email campaigns

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Putting the fun back into your email campaigns

Like any long-term relationship, we are all prone to falling into the occasional rut. Whether we churn out the same...

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thought leader

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How to be a thought leader, not just a follower

Every senior marketer wants to be seen as a thought leader – someone who challenges the status-quo and offers a...

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buy-now

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8 ways to get your customers to buy now

Customers can be fickle creatures. They take their time, get easily distracted and often, simply change their minds. It can...

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christmas-retail

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Inspiring ideas for Christmas retail campaigns – Part Two

This is part two of our Christmas retail campaign series. Read part one to learn how to make your campaigns...

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christmas-retail

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Inspiring ideas for Christmas retail campaigns – Part One

Christmas is just around the corner which means the pressure is on for retailers. At this time of year email...

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email for retail industry

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Buying into the online relationship with the retail industry

The growth of eCommerce is stabilising (Ecommerce News 2016), which means retailers are having to try and get more from...

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Top ten tips to help you optimise your client’s re-engagement campaigns

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Top ten tips to optimise your re-engagement emails campaigns

Re-engagement campaigns are emails designed to recapture inactive or lapsed customers and get them engaging with your brand once again....

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