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double optin

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The importance of double opt-in and its effects on your deliverability

“If I use double opt-in won’t I lose subscribers?” is a question we often hear at Pure360. There seems to be...

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gmail deliverability

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Top tips to improve your Gmail deliverability

So you ran an inbox test…and the results look good; Inbox, Inbox, wait.. Junk? “Why does Gmail junk my message,...

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