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What Does a Modern Retailer Need to Succeed

House of Fraser’s last-minute buyout buyout, and John Lewis’ announcement of a 99% profit drop dominated the headlines last quarter. Acting...

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Our Top 10 Email Subject Lines of 2018 So Far

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Six Proven Ways to Retain Your Customers

Is your marketing strategy top heavy? It’s all too easy to focus the bulk of your efforts on attracting new...

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14 Types of Products Recommendations That Go Beyond the Basics

Most eCommerce businesses will have some form of product recommendations on their website, but many will be only covering the...

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10 Must-Have Lifecycle Automations for Health and Beauty Brands

Health and beauty the fastest growing retail sector in eCommerce. The online health and beauty market in the UK is...

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Connecting Online and Offline Retail Experiences with Personalisation

As online sales grow each year, you’d be forgiven for thinking clicks are crushing bricks. But the sprawling eCommerce landscape...

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Email Marketing Personalisation: How Does Your Brand Measure Up?

As smart marketers you’ll be well versed in the theory behind personalisation. Tailoring your message for specific segments increases relevance....

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How to Create Product Pages That Sell (Don’t Tell!)

It’s easy to overlook your product page design. After all, most product pages tend to follow the same formula. Images...

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Why Fashion Retailers Need to Prioritise Personalisation

Personalisation is all about creating relevant experiences for your customers. And fashion is arguably the industry where relevance is paramount....

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How to Calculate (and Reduce) Customer Acquisition Costs in eCommerce

There’s a level of investment needed to attract new customers – it includes time, resource and cold, hard cash. And...

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Improving Your Retail Customer Journey

A customer is a moving target. They’re constantly searching, browsing and interacting with thousands of brands, both online and offline,...

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15 Social Proof Examples to Boost Conversions

Social proof is an interesting psychological phenomenon that all marketers should familiarise themselves with. As a consumer, you would have undoubtedly encountered...

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Repeat purchase email campaigns

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8 Emails Campaigns that Increase Repeat Purchases

Attracting new customers is five to twenty-five times more expensive than retaining existing ones. And not only is retention cheaper;...

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International Women’s Day: Pure360 Celebrate Women in Email

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Benefits of Marketing Automation

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10 Benefits of Marketing Automation

Marketing automation frees marketers from repetitive tasks and helps brands pump up profits, automatically. Leading brands know this and use...

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