The first step towards email marketing success is to achieve a healthy email open rate.  The average open rate in Great Britain is 24 percent. This is slightly lower than the average across [...]

Halloween is creeping around the corner. And with UK consumers spending an estimated £320 million on Halloween products in 2017, if you’re in eCommerce you can run but you can’t hide. But which [...]

As House of Fraser’s downfall and last-minute buyout dominates the headlines, many high street retailers are asking themselves how they can avoid a similar fate. Traditional retailers may know [...]

Is your marketing strategy top heavy? It’s all too easy to focus the bulk of your efforts on attracting new customers and leave customer retention on the backburner. If this sounds like your [...]

Most eCommerce businesses will have some form of product recommendations on their website, but many will be only covering the basics. They may place a few last minute suggestions at the checkout [...]

Health and beauty the fastest growing retail sector in eCommerce. The online health and beauty market in the UK is forecast to grow 21.1% over the next five years. With this growth comes [...]

As online sales grow each year, you’d be forgiven for thinking clicks are crushing bricks. But the sprawling eCommerce landscape doesn’t mean curtains for physical stores. Far from it. [...]

As smart marketers you’ll be well versed in the theory behind personalisation. Tailoring your message for specific segments increases relevance. This makes your marketing more persuasive. More [...]

It’s easy to overlook your product page design. After all, most product pages tend to follow the same formula. Images on the left. Description on the right. Star ratings under the title. [...]