Personalisation is all about creating relevant experiences for your customers. And fashion is arguably the industry where relevance is paramount. We all have our style preferences. And now it’s [...]

There’s a level of investment needed to attract new customers – it includes time, resource and cold, hard cash. And to some marketers, knowing the true cost of acquiring new customers can [...]

Email marketing is alive and kicking in 2018. To prove it, we’ve compiled 30 handy email marketing statistics to shape your strategy. Keep these email stats handy for those times you need to [...]

A customer is a moving target. They’re constantly searching, browsing and interacting with thousands of brands, both online and offline, each day. So it’s now harder than ever to pin them down. [...]

Social proof is an interesting psychological phenomenon that all marketers should familiarise themselves with. As a consumer, you would have undoubtedly encountered social proof while shopping [...]

Attracting new customers is five to twenty-five times more expensive than retaining existing ones. And not only is retention cheaper; it’s also more profitable. Increasing retention rates by just [...]

Marketing automation frees marketers from repetitive tasks and helps brands pump up profits, automatically. Leading brands know this and use it to their advantage. In fact, 77 percent of CMOs at [...]

eCommerce is playing a key role in catering for customers’ developing and demanding buying habits. As the industry grows and diversifies, marketers need to be aware of how they can take advantage [...]

What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if [...]