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Is Shopify’s email marketing service all it’s cracked up to be?

With ecommerce software provider, Shopify, recently announcing the addition of an email marketing service to their offering, Pure360’s Marcus Webb...

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AI museum

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Our trip to the AI: More Than Human exhibition

Always looking for ways to learn more about how technology and how AI is impacting our lives, the team at...

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The Curiosity Club in Covent Garden

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The Curiosity Club: when marketers step away from the norm

Last week we went to London and successfully launched our brand new event, The Curiosity Club. As a company full...

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Infographic: The Rise of the Independent Retailer

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Hackett

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30 Email Marketing Statistics to Shape Your Strategy in 2019

Email marketing is alive and kicking in 2019. To prove it, we’ve compiled 30 handy email marketing statistics to shape...

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eCommerce Marketing Strategy Statistics

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40 eCommerce Statistics That Will Shape Your Strategy

eCommerce is playing a key role in catering for customers’ developing and demanding buying habits. As the industry grows and...

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How the Travel Industry Can Tackle High Abandonment Rates

Checkout abandonment is usually an issue we associate with retailers. It’s not uncommon for retail shoppers to start loading products...

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Christmas thumbs up

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How to Use Social Proof to Boost Christmas Sales

Social proof is when people refer to the behaviour of others in new or unfamiliar situations i.e. when they’re unsure...

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5 Christmas Personas

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5 Buyer Personas to Email this Christmas

As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t...

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abandon basket

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How to Drive More Revenue from Black Friday Basket Abandonment Emails

On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%!...

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How to Structure Your Black Friday Email Campaigns

Black Friday and Cyber Monday are fast approaching.  By now you should have mapped out your campaign objectives and segmented your...

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14 Ways to Increase Open Rates

The first step towards email marketing success is to achieve a healthy email open rate.  The average open rate in...

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Halloween pumpkin

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How to Own Halloween with Email Marketing

Halloween is creeping around the corner. And with UK consumers spending an estimated £320 million on Halloween products in 2017,...

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What Does a Modern Retailer Need to Succeed

House of Fraser’s last-minute buyout buyout, and John Lewis’ announcement of a 99% profit drop dominated the headlines last quarter. Acting...

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Our Top 10 Email Subject Lines of 2018 So Far

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