BLOG Top 20 B2B Ecommerce Stats Marketers Should Know B2B ecommerce — online purchasing between businesses — is a rapidly growing market. And as it grows, the technology that... Read more
BLOG 10 ways travel brands can prepare for peak With the party season over and grey skies looming, January can be a grim month. To combat their January blues,... Read more
BLOG Is Shopify’s email marketing service all it’s cracked up to be? With ecommerce software provider, Shopify, recently announcing the addition of an email marketing service to their offering, Pure360’s Marcus Webb... Read more
BLOG Our trip to the AI: More Than Human exhibition Always looking for ways to learn more about how technology and how AI is impacting our lives, the team at... Read more
BLOG The Curiosity Club: when marketers step away from the norm Last week we went to London and successfully launched our brand new event, The Curiosity Club. As a company full... Read more
BLOG 30 Email Marketing Statistics to Shape Your Strategy in 2019 Email marketing is alive and kicking in 2019. To prove it, we’ve compiled 30 handy email marketing statistics to shape... Read more
BLOG 40 eCommerce Statistics That Will Shape Your Strategy eCommerce is playing a key role in catering for customers’ developing and demanding buying habits. As the industry grows and... Read more
BLOG How the Travel Industry Can Tackle High Abandonment Rates Checkout abandonment is usually an issue we associate with retailers. It’s not uncommon for retail shoppers to start loading products... Read more
BLOG How to Use Social Proof to Boost Christmas Sales Social proof is when people refer to the behaviour of others in new or unfamiliar situations i.e. when they’re unsure... Read more
BLOG 5 Buyer Personas to Email this Christmas As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t... Read more
BLOG How to Drive More Revenue from Black Friday Basket Abandonment Emails On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%!... Read more
BLOG How to Structure Your Black Friday Email Campaigns Black Friday and Cyber Monday are fast approaching. By now you should have mapped out your campaign objectives and segmented your... Read more
BLOG 14 Ways to Increase Open Rates The first step towards email marketing success is to achieve a healthy email open rate. The average open rate in... Read more
BLOG How to Own Halloween with Email Marketing Halloween is creeping around the corner. And with UK consumers spending an estimated £320 million on Halloween products in 2017,... Read more