Checkout abandonment is usually an issue we associate with retailers. It’s not uncommon for retail shoppers to start loading products into their online basket and then abandon it before [...]

Social proof is when people refer to the behaviour of others in new or unfamiliar situations i.e. when they’re unsure of what to do. This is highly likely to occur during the Christmas season [...]

As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t mean that it isn’t worth doing email marketing at this time of year—quite [...]

On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%! There are many reasons why people abandon their online baskets. But [...]

Black Friday and Cyber Monday are fast approaching.  By now you should have mapped out your campaign objectives and segmented your database accordingly.  The next step is to ensure your Black [...]

The first step towards email marketing success is to achieve a healthy email open rate.  The average open rate in Great Britain is 24 percent. This is slightly lower than the average across [...]

Halloween is creeping around the corner. And with UK consumers spending an estimated £320 million on Halloween products in 2017, if you’re in eCommerce you can run but you can’t hide. But which [...]

House of Fraser’s last-minute buyout buyout, and John Lewis’ announcement of a 99% profit drop dominated the headlines last quarter. Acting as a constant reminder to other high street [...]

Is your marketing strategy top heavy? It’s all too easy to focus the bulk of your efforts on attracting new customers and leave customer retention on the backburner. If this sounds like your [...]