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targeted email

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The importance of targeted email marketing

Email marketing can prove very successful when used properly and one way in which to maximise its return on investment...

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Benefits of responsive design

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The benefits of responsive design in email marketing

Responsive web design is all about improved usability for the consumer – the benefits of this in the email marketing...

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email segmentation

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The benefits of segmentation in email marketing

Email segmentation might seem like an entry-level strategy for veteran email marketers but you’d be surprised at how many marketers...

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content marketing

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Using email to promote your content marketing

The importance of promoting your content can not be underestimated. Your blog could be an online field of dreams when...

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reengagement

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Re-engage your customers with email marketing

When it comes to email marketing, there can be highs and lulls in the amount of customer engagement. This can...

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10 email marketing tips for the leisure and tourism industry

Office stress and increasing workloads are proving to be a hindrance for employees but almost like a ‘win’ for tourism...

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10 phrases to avoid in your email marketing

When it comes to email marketing, words matter. The words you choose and phrases you construct could mean the difference...

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B2C email marketing

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The Difference between B2B and B2C email marketing

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