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waterstones

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Campaigns we love – Waterstone’s accidental lock-in

Sometimes the inspiration for a campaign comes from a surprising source. It doesn’t need to be the obvious; it doesn’t...

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evolution

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The evolution of the email marketer: How your strategies develop over time

There are multiple tactics that can be used in email marketing. Often they evolve as you gain experience, resource and...

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human

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Being human: Why your brand should be driven by people, not your logo

What it means to be a brand has irrevocably changed in the last ten years. Up until the last decade, being...

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travel-email

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Five inspirational lessons in email marketing from the travel industry

If you’ve not done so already it’s likely you’ll be jetting off on your holidays soon. And at this time...

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consumer journey

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Moving between bricks and clicks : The changing face of the consumer journey

Years ago, when we walked into a store, it would often be the first time we’d laid eyes on a...

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netflix big data

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The lessons Netflix is giving us in Big Data…

Data isn’t sexy. Last time I opened Excel I didn’t get a thrill. In fact I felt fairly uninspired about...

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basket abandonment

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Our top tips for creating great basket abandonment campaigns

Sadly for retailers, the vast majority of people will leave an eCommerce site without purchasing anything. On average 69% of...

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BREXIT

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What are the next steps for Brexit and marketers?

As I’m sure you’re all aware, last Thursday the UK voted to leave the European Union (EU). While the UK will remain...

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big data

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Trust me, I’m a marketer: What consumers really think about data.

We love data. We can’t get enough of it – always striving for more to gain a better insight into...

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email marketing

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How email marketing can help superpower your other marketing channels

No marketing channel should be used in isolation – even email marketing. Thanks to the recent advances in attribution technology,...

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consumer journey

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6 tips to boost your email engagement and sales this summer

While most people are enjoying the arrival of warm weather, one sector prefers the rain when it comes to their...

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email beat marketing channels

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Why email beats every other marketing channel you use

And why social media is just a temporary distraction… I often hear people saying email is dead. It’s been around...

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measure marketing

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How do you measure email success when you can’t see the sale?

A guide for retailers facing the challenges of multi-channel marketing For many retailers the return on investment of email has...

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What’s behind a successful Bank Holiday email?

Hurrah! The May Bank Holiday is upon us! For many of us this means three days off work and a...

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spring clean email

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Blowing out the cobwebs: How to spring clean your email marketing

Spring is finally here, the sun is warming us up and the flowers have begun to bloom. In the bright...

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