Archive

Black Friday

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The death of the cyber day | Here’s to a new way of selling online

The two biggest shopping days, Black Friday and Cyber Monday were just two days apart this year. But it wasn’t...

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travel-social-media

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Getting social with the travel industry

January is a time when people spend the cold days and long nights searching for their summer getaways. Trawling through...

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travel-2017

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Pure360’s travel predictions for 2017

In this blog we take a look at what the travel sector will be focusing on in 2017, asking: where...

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westjet

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How WestJet brought festive spirit to the travel industry

There’s a hero of Christmas campaigning – it’s not Coca-cola, M&S or even John Lewis. It’s Canadian Airline WestJet. While...

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tripadvisor

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How marketers can better harness the power of TripAdvisor

There’s no denying the influence of TripAdvisor. It’s the world’s favourite travel and leisure site with over 350 million monthly...

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retail-predictions

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Pure360’s retail predictions for 2017

There are some big changes predicted for retail in 2017. We’re no longer looking at the shift to digital or...

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click-through-rate

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Why too much content is crushing your click-through rate

When it comes to email marketing sometimes less is more. You may think you’re giving your customers emails that are...

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travel-email

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6 new tricks you’re missing in your travel email marketing

There’s nothing quite like the run-up to a holiday. The excitement, nerves and level of organisation needed to squeeze your...

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christmas-campaign-3

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A retailer’s guide to Christmas campaign success – Part Three

Christmas is not just about short-term sales. It’s about creating a great experience for your customers so they return. Think...

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customer-journey

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How to design a great customer journey which keeps people engaged

How to design a great customer journey which keeps people engaged Good marketers know there’s more to business than focusing...

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christmas-2

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A retailer’s guide to Christmas campaign success – Part Two

On average retailers take 20% of their total annual sales in just six weeks over Christmas (Centre for Retail Research,...

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christmas

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A retailer’s guide to Christmas campaign success – Part One

October is the time when many retailers dip their toes into festive marketing. The eagle-eyed among you may have recently...

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amazon

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How you can compete against the big online retailers, such as Amazon

We all know the eCommerce sites we love. Think Amazon, eBay or ASOS – they’re easy to buy from, offer...

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BUZZFEED

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What Buzzfeed teaches us about marketing

Most of us have accidentally wasted a couple of hours on Buzzfeed. You can’t help but click on the bizarre...

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publishers blog

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Email for publishers – Inspiring stories of email marketing from the publishing industry

When it comes to email marketing, those in the publishing industry have one distinct advantage – they’re natural storytellers. Their...

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