Archive

Christmas

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A retailer’s guide to planning Christmas 2017 – Part one

Christmas can be make or break for highstreet retailers. An estimated 19% of annual sales (Statista, 2013) are typically generated...

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fashion

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Redefining the rules of fashion marketing around gender

There’s something about shopping for clothes that divides the genders. Of course it’s a sweeping statement, but ask females and...

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Personalisation: How to tread the fine line between customer insight and annoyance

It’s safe to say that marketers are convinced of the power of personalisation. Most agree it makes for more relevant...

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zalando

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Zalando: Meet the technology company that just happens to sell clothes

To the average UK consumer Zalando isn’t a well-known name in the world of retail but across the rest of...

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DMA AWARDS

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Pure360 announced as official judging partner for 2017 DMA Awards

We’re very excited to announce that we are an official judging partner for the 2017 DMA Awards, as well as...

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Heineken

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Heineken shows Pepsi how it’s really done

In our recent blog “What agencies can teach clients about the Pepsi saga” we talked about the major flaws in...

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Silkfred

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Lessons in convenience for any Ecommerce business – Part One

Ecommerce is about one thing above all – convenience. It’s no longer about finding the cheapest price but instead, the...

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Pepsi

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Putting your money where your mouth is: what agencies can teach clients about the Pepsi saga

Marketing agencies are busy surveying the damage of the recent Pepsi ad – advising clients how not to follow suit....

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What China can teach us about eCommerce in 2017

Necessity is the mother of invention – well that’s certainly the case in China where eCommerce has evolved beyond all...

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virgin atlantic

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Brands with belief: Why people buy your ‘why’, not your ‘what’

Companies are used to marketing in a very traditional way – throwing out a bunch of facts about why their...

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JetBlue

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The travel industry – making America great again!

It feels like we’ve been experiencing some pretty bleak times at the moment – political and social division which has,...

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Banking industry

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Email and banking – Making email count in the financial industries

When we hear from banks it rarely feels nice – an increase in fees, a warning about security or at...

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personalisation

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The power of personalisation for the travel industry

Hoteliers, airlines and tour operators have been ahead of the curve in so many aspects of marketing – they were...

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L'oreal

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The six needs of every customer you’ll ever have

Marketing is about understanding your customers – finding out what makes them tick and anticipating their needs. This isn’t news...

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travel marketers

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How travel marketers can turn browsing sessions into bookings

It can take a long time to book a holiday – hours of painstaking research to find the perfect hotel,...

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