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Archive

January peak travel booking

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How to Make the Most of January Peak Travel Bookings

January can be a bit of a miserable month. It marks the end of the party season, time to take...

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Single customer view

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What is a Single Customer View and What are the Benefits?

Few marketers would dispute the theory that targeting specific segments with personalised marketing is effective. Engagement goes up. And—ultimately—so do...

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eCommerce lessons from BFCM 2017

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6 eCommerce Lessons from Black Friday Cyber Monday 2017

The biggest eCommerce event of the year is done and dusted.  But what eCommerce lessons did we learn from Black...

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Best travel marketing campaigns of 2017

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Best (and Most Adventurous) Travel Marketing Campaigns of 2017

There have been some great examples of inspirational travel campaigns this year. Campaigns that have made us laugh, cry, and...

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Best email campaigns 2017

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20 Best Email Campaigns of 2017

We’ve seen some outstanding examples of email marketing in 2017. For us, the best email campaigns—the ones that really cut...

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7 Ways to Increase Conversions: Holistic Live Circle

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7 Ways to Increase Conversions: Lessons from Holistic Live Circle

At this November’s Holistic Live Circle, an invite-only event run by Holistic Email Marketing, senior marketers explored ways to increase...

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Email metrics

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10 Key Email Metrics That You Should Be Measuring and Tracking

Tracking email metrics is a vital for measuring success, honing your strategy, optimising campaigns, and driving better results. In this...

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Best BFCM email marketing

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Best Black Friday and Cyber Monday Email Marketing Campaigns

The most hyped sales weekend of the year has come and gone—and we’re all still gasping for air! What a...

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Reading christmas triggered email

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What Triggered Emails Will Smart Brands Send This Christmas?

With Christmas just around the corner, your seasonal campaigns and offers are bound to be wrapped up and ready to...

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Lake District Hotels Case Study

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How a Travel Brand Increased Bookings by Building a Single Customer View

Ever felt like you need to escape to the country? After a busy week in the office, we sure have....

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The Complete eCommerce Series

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eCommerce Email Marketing Series

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Lake District Hotels Case Study

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How Lake District Hotels increased direct bookings using a single customer view

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Free Festive Marketing Essentials Checklist

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Festive Marketing Essentials Checklist

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11 Examples of Social Proof in Travel Marketing

Social proof is the concept that people will change their behaviour according to what other people do, say, or think....

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