BLOG 4 RFM segments successful marketers are using to accelerate lifecycle automation results Sending behaviour triggered automated email campaigns has a huge array of benefits. In most cases a one size fits all... Read more
BLOG Analytics – A Fashion Retailer Case Study The problem:- Whilst implementing mostly bulk campaigns, the client wanted to understand more. They had a good view of success... Read more
BLOG Marketing Heroes: A q&a with Philip Storey We were really pleased to chat with Philip Storey who is a seasoned marketing professional working with many leading global... Read more
BLOG Why personalisation is essential in times of a crisis Let’s be honest, personalisation in marketing is important at any time, but in times of a crisis it needs to... Read more
BLOG Pure360 announces official ABTA partnership status We are excited to announce our partnership with ABTA as we look to strengthen our position within the UK Travel... Read more