BLOG 4 RFM segments successful marketers are using to accelerate lifecycle automation results Sending behaviour triggered automated email campaigns has a huge array of benefits. In most cases a one size fits all... Read more
BLOG Analytics – A Fashion Retailer Case Study The problem:- Whilst implementing mostly bulk campaigns, the client wanted to understand more. They had a good view of success... Read more
BLOG Marketing Heroes: A q&a with Philip Storey We were really pleased to chat with Philip Storey who is a seasoned marketing professional working with many leading global... Read more
BLOG Why personalisation is essential in times of a crisis Let’s be honest, personalisation in marketing is important at any time, but in times of a crisis it needs to... Read more