BLOG 40 Stats every eCommerce Marketer should know in 2021 2020 has been an interesting year for eCommerce, to say the least. eCommerce marketers have been faced with challenges of... Read more
BLOG Top use cases for Marketing Automation in B2B eCommerce The B2B eCommerce industry has seen drastic change over the past few years. Before 2020, the audience was largely made... Read more
BLOG 10 Black Friday emails we’re loving in 2020 Black Friday is almost here. With a week to go, brands are furiously fighting it out in the inbox to... Read more
BLOG 4 RFM segments successful marketers are using to accelerate lifecycle automation results Sending behaviour triggered automated email campaigns has a huge array of benefits. In most cases a one size fits all... Read more
BLOG Analytics – A Fashion Retailer Case Study The problem:- Whilst implementing mostly bulk campaigns, the client wanted to understand more. They had a good view of success... Read more
BLOG Why every FMCG brand and retailer should implement these two useful email automations today Whilst consumers are in the lucky position of being spoilt for choice in the retail and FMCG environment, the always... Read more
BLOG 3 awesome examples of personalisation in B2B ecommerce The need for B2B retail to turn to ecommerce is even more essential post COVID-19. To ensure that ecommerce is... Read more
BLOG Marketing Heroes: A q&a with Philip Storey We were really pleased to chat with Philip Storey who is a seasoned marketing professional working with many leading global... Read more
BLOG Why personalisation is essential in times of a crisis Let’s be honest, personalisation in marketing is important at any time, but in times of a crisis it needs to... Read more
BLOG Marketing Heroes: A q&a with Dan Murray-Serter the Host of the UK’s #1 Business Podcast We spoke with Dan Murray-Serter who is a true Marketing Hero, he’s an entrepreneur, founder and leading podcast host. Hold... Read more
BLOG Guide to Renewal Email Campaigns Almost everyone subscribes to something. From gym memberships and mobile phones, to music streaming and car insurance, it’s not uncommon... Read more