5 easy steps to applying the Go-Giver principles to your marketing Published June 24, 2020 2 mins read Bob Burg and John David Mann, leading authors of the Go-Giver books, describe the secret to success as not the act of working hard but the act of giving more. “The essence of the Go-Giver philosophy is this: the more you give, the more you have.” Although often used as a manifesto for sales teams, this is how the book’s 5 principles can be applied to marketing. Create Value The greater value you deliver, the more likely customers and clients are to do business with you. They will also be more likely to recommend you to their friends and peers when you constantly and consistently provide value to them. Touch Lives Make a difference to the everyday lives of your audience. How much they engage with you and purchase with you will be determined by how well you provide value through enriching their lives. Build Networks Once you have started on this road of providing value to certain segments, then amplify it even more and focus on building a network of people who know, like and trust you. They will become your walking ambassadors. Be Real Be authentic, be honest and be true to your brand. If you don’t, your audience will see through it in time. The Law of Receptivity The old adage is true even in business, the more you give, the more you will receive. Robert Cialdini also refers to this in his law of Reciprocity which states that when you give first, the recipient feels compelled to give to you in return. We highly recommend you read the Go Giver books by Bob Burg and John David Mann. Meet the author Komal Helyer VP Marketing