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Email sign up form

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Optimising your signup forms and getting started with email automations

Personalisation, welcome messages and sending your emails at the most opportune time for engagement has never been more important. Especially...

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Christmas thumbs up

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How to Use Social Proof to Boost Christmas Sales

Social proof is when people refer to the behaviour of others in new or unfamiliar situations i.e. when they’re unsure...

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5 Christmas Personas

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5 Buyer Personas to Email this Christmas

As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t...

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abandon basket

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How to Drive More Revenue from Black Friday Basket Abandonment Emails

On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%!...

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How to Structure Your Black Friday Email Campaigns

Black Friday and Cyber Monday are fast approaching.  By now you should have mapped out your campaign objectives and segmented your...

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Is Your Email Creative Impacting Conversions?

Used well, email can outperform other marketing channels. In fact, the majority of marketers (73 percent) rate it as the...

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Black Friday

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Get Campaign Ready For Black Friday

Last year we explored some of the trends identified during the last Black Friday and have put together some handy...

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