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The Rise of Direct-to-Consumer Brands

Change is afoot in the world of eCommerce. Direct-to-consumer (DTC) brands are revolutionising the retail model. Bypassing the middleman, these...

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Six Proven Ways to Retain Your Customers

Is your marketing strategy top heavy? It’s all too easy to focus the bulk of your efforts on attracting new...

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Segmentation vs Personalisation: The Difference and the Benefits of Each

Segmentation and personalisation – marketers often get them confused. But they’re not marketing buzzwords that can be used interchangeably. They’re...

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10 Post-GDPR Statistics That Will Impact Your Customer Acquisition Strategy

GDPR has landed. As the dust settles and consumers recover from the flurry of (mostly unnecessary) re-consent emails, marketing teams...

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Why You Should Be Emailing with Greater Frequency Post GDPR

The arrival of the General Data Protection Regulation (GDPR) has left some marketers feeling anxious. A result of database cleansing...

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14 Types of Products Recommendations That Go Beyond the Basics

Most eCommerce businesses will have some form of product recommendations on their website, but many will be only covering the...

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9 Post-Purchase Email Campaigns You Should Be Using

As marketers, we can fixate on conversions. We become obsessed with finding new ways to ease customers along to their...

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Pure360 announced as a ‘High Performer’ by G2 Crowd

We’re delighted to announce that Pure360 has been ranked as a ‘High Performer’ for Email Marketing by G2 Crowd. This...

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PureCampaign Post GDPR

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Using PureCampaign to Increase List Growth and Engagement Post-GDPR

The word GDPR is still on almost every marketers lips, be it the impact it’s had on email list size...

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10 Must-Have Lifecycle Automations for Health and Beauty Brands

Health and beauty the fastest growing retail sector in eCommerce. The online health and beauty market in the UK is...

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10 Ways to Deliver Next-Level Email Personalisation

Personalisation – it’s about more than inserting someone’s name into your emails. In fact, only adding your subscriber’s name into...

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Why Luxury Brands and Retailers Can’t Ignore Personalisation

Online personalisation has spurred rapid growth for many eCommerce businesses in recent years. To date, brands like ASOS — with...

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