Archive

Mark Ash

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Pure360 announces Mark Ash as new CEO

Brighton, 20 July 2018 – Marketing automation suite Pure360 has announced Mark Ash as its new CEO. Ash takes over...

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Connecting Online and Offline Retail Experiences with Personalisation

As online sales grow each year, you’d be forgiven for thinking clicks are crushing bricks. But the sprawling eCommerce landscape...

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Email Marketing Personalisation: How Does Your Brand Measure Up?

As smart marketers you’ll be well versed in the theory behind personalisation. Tailoring your message for specific segments increases relevance....

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An important update from Pure360

We’ve got some important news to share here at Pure360 HQ. There’s been a change in leadership and after eight...

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How to Use Discounts, Coupons, and Offers Effectively in eCommerce

Everyone loves a bargain. But is discounting always in the best interests of your business? A discount strategy that’s not...

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13 Ways to Increase Customer Loyalty

Is your eCommerce business focused on rapid growth? If the answer is yes, then you’ll already understand the importance of...

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Creating a Cross-channel Customer Journey in Health and Beauty

When it comes to health and beauty it’s all about the customer experience. Customers don’t just want a product –...

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15 Ways To Improve Your Email Click-Through Rate

Email marketing is a powerful tool to drive customers to your website. But which tactics are best if you want...

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Why Customer Acquisition Must be a Top Priority Post GDPR

A month on from enforcement, marketing teams are assessing their post-GDPR priorities. For many, customer acquisition will be at the...

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