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11 Ways to Increase Product Reviews on Your eCommerce Site

Popularity is persuasive. Knowing others have bought and enjoyed a product gives customers confidence as they contemplate a purchase. Reviews...

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How to Create Product Pages That Sell (Don’t Tell!)

It’s easy to overlook your product page design. After all, most product pages tend to follow the same formula. Images...

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10 Creative Newsletter Examples to Inspire You

When people first start doing email marketing, they often start with a newsletter. The classic newsletter is typically a summary...

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How Personalisation is Transforming the Health and Beauty Industry

Per ounce, the cost of makeup can be more than gold. It’s facts like this that make the cosmetics industry...

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The Essential Guide to eCommerce Email Marketing

What goes in to a winning eCommerce email strategy? If this is a question you’re asking yourself, you’re in the...

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7 Strategies to Reduce Basket Abandonment

Basket abandonment is a huge problem facing eCommerce businesses. UK consumers leave a whopping £18 billion worth of products in...

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8 Ways to Use Urgency to Increase Conversion Rates

Nearly all of marketing involves changing the behaviour of your intended audience. And knowing how people think is vital to...

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Why Fashion Retailers Need to Prioritise Personalisation

Personalisation is all about creating relevant experiences for your customers. And fashion is arguably the industry where relevance is paramount....

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