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How to Take Your Personalisation Strategy to the Next Level

At the beginning of each year, various publishers compile research stating the marketing priorities for the year ahead. And every year...

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How to Calculate (and Reduce) Customer Acquisition Costs in eCommerce

There’s a level of investment needed to attract new customers – it includes time, resource and cold, hard cash. And...

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The Ultimate Guide to Cart Abandonment Emails

Behavioural triggered emails allow savvy eCommerce brands to pump up profits, automatically. Cart abandonment emails are one such smart automation....

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How Personalisation is Transforming the Furniture and Homeware Industry

The way modern consumers shop for furniture has dramatically changed in recent years. Gone are the days of traipsing round...

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Why Context Is Key to Effective Personalisation

When it comes to personalisation, context is key. Context stops personalisation from being creepy (or in some cases, outright dumb)....

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What Is a Customer Data Platform (CDP) and What Are the Benefits?

Effective personalisation is only ever as good as the quality and breadth of your data. Disparate data and incomplete records...

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How to Create a Winning Email Marketing Strategy

Email is a direct way to reach, engage, and convert your audience. A tried and tested method, it often outperforms...

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The Business Case for Personalisation

Are you pushing for increased investment in personalisation from your business? If so, you’re not alone. Many marketers are seeking...

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The Essential Guide to Browse Abandonment Emails

Customers come to your website for a reason, but not all of them stick around to make a purchase. Many...

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The Definitive Guide to Behavioural Marketing

Keeping up with marketing trends can be overwhelming. There’s always a new methodology on the horizon. Each new method seems...

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Above the fold

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How to Implement an Email Testing Strategy

Can you predict how your audience will respond to every aspect of your email marketing? You may have data that...

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