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GDPR and Consent: How to Make Sign-Up Forms GDPR Compliant

With General Data Protection Regulation (GDPR) enforcement looming, companies up and down the country are busy making sure they’re compliant....

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14 Triggered Email Campaigns You Should Be Using

Triggered emails are personalised messages that get triggered by specific actions a customer takes online. Hyper relevant and timely, this...

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How to Choose the Right Email Service Provider (ESP)

Choosing an email service provider might not be as easy as you think. For a start, there are hundreds –...

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10 Retail Brands That Have Mastered Content Marketing

In the digital age, consumers like to discover things for themselves. They search for information on topics that interest them....

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Are Your Personalisation Tactics Intelligent Enough to Meet Consumer Demand?

Personalisation isn’t new. In fact, it’s been around for years. Is it time the tactics we use to implement it...

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11 Must-haves for Your eCommerce Personalisation Technology

Have you been tasked with implementing personalisation for your business? If so, you’re not alone. Inspired by Amazon’s enormous success,...

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Improving Your Retail Customer Journey

A customer is a moving target. They’re constantly searching, browsing and interacting with thousands of brands, both online and offline,...

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Email Deliverability

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How to Improve Email Deliverability

As social reach declines and competition to grab consumer attention online increases, marketers are focusing on the channels they know...

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9 eCommerce Buyer Personas and How to Drive Them to Conversion

When your marketing is aimed at everyone, your message gets watered down and results suffer. Creating eCommerce buyer personas is...

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Weather-based Personalisation: An Untapped Opportunity for Retail and Travel

What did you chat to your colleague about when you were making coffee earlier? Our money is on the weather....

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15 Social Proof Examples to Boost Conversions

Social proof is an interesting psychological phenomenon that all marketers should familiarise themselves with. As a consumer, you would have undoubtedly encountered...

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