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18 Ways to Increase eCommerce Conversion Rates

It goes without saying that website visits alone won’t boost your bottom line. Conversions are crucial. And in eCommerce, which...

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The complete guide to eCommerce metrics

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The Complete Guide to eCommerce Metrics

Test. Learn. Optimise. It’s the modern marketer’s mantra. But if you aren’t measuring the right metrics, your ability to improve...

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Repeat purchase email campaigns

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8 Emails Campaigns that Increase Repeat Purchases

Attracting new customers is five to twenty-five times more expensive than retaining existing ones. And not only is retention cheaper;...

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Essential guide to personalised marketing

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The Essential Guide to Personalised Marketing

Everyone likes the personal touch. It might be someone you wouldn’t expect remembering your name. Or the coffee barista knowing...

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Personalisation challenges

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Common Personalisation Challenges and How to Overcome Them

A one-size-fits-all approach to marketing no longer cuts the mustard. And marketers know it. The industry is well and truly...

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How to upsell and cross sell

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The eCommerce Guide to Upselling and Cross-selling

Upsell and cross-sell can seem like dirty words. Most of us think of sleazy salespeople trying to sell us stuff...

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Pure360 launches new identity & all-in-one marketing platform

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11 Examples of Effective Welcome Emails

Savvy marketers use welcome emails to introduce their brand to new subscribers and ease them along to their first purchase....

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International Women’s Day: Pure360 Celebrate Women in Email

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Email Remains an Untapped Opportunity for the Majority of Retailers

Some of the biggest UK retailers don’t use email to engage with their customers. That may come as a surprise....

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15 Automated Email Campaigns Every Brand Should Use

Email frequently outperforms other channels. And not by a small margin. McKinsey tells us email is 40 times more effective...

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10 Customer Retention Strategies That Increase Loyalty

Whether they’re checking Facebook, opening their emails, or searching Google, your customers are constantly being tempted by your competitors. Attracting...

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