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Benefits of Marketing Automation

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10 Benefits of Marketing Automation

Marketing automation frees marketers from repetitive tasks and helps brands pump up profits, automatically. Leading brands know this and use...

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Ultimate guide to email segmentation

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Ultimate Guide to eCommerce Email Segmentation

Savvy marketers know a one-sizes-fits-all approach to eCommerce just doesn’t cut the mustard. Because not all customers are the same. Every...

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Feature Release: New Campaign Reports – Search & Save

We’re pleased to announce our new Campaign Reports – Search & Save feature is live within PureCampaign. You can now...

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Renewal email campaigns

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Guide to Renewal Email Campaigns

Almost everyone subscribes to something. From gym memberships and mobile phones, to music streaming and car insurance, it’s not uncommon...

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Resending email campaigns

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The Power of Resending Email Campaigns to Non-opens

Low engagement rates are every email marketer’s nightmare. The hours spent perfecting a campaign just don’t seem worth it for...

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How will GDPR impact email marketing

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How GDPR Will Impact Email Marketing

As every marketer keeps being reminded, the EU General Data Protection Regulation (GDPR) comes into force this May. But how...

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Replenishment emails

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Guide to Replenishment Email Campaigns

If your brand sells anything consumable then replenishment emails should be your best friend. They’re the campaigns reminding you to...

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What is marketing automation

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What Is Marketing Automation and Why Does Your Business Need It?

If your CEO put you on the spot and asked, “What is marketing automation?”, could you define it? (We won’t...

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Why post purchase marketing must not be ignored

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Why Post-purchase Marketing Must Not Be Ignored

Conversions are so satisfying. Seeing those sales come in after a campaign is what keeps many marketers in the game....

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Guide to travel customer journeys

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Guide to Customer Journeys for Travel Brands

Booking two weeks in the sun takes more effort than you might think. The typical traveller visits up to 38...

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