10 Key Email Metrics That You Should Be Measuring and Tracking
Tracking email metrics is a vital for measuring success, honing your strategy, optimising campaigns, and driving better results. In this blog post, we explore the ten key email metrics you should [...]
7 Ways to Increase Conversions: Lessons from Holistic Live Circle
At this November’s Holistic Live Circle, an invite-only event run by Holistic Email Marketing, senior marketers explored ways to increase conversions on their eCommerce sites, using email. Brands [...]
Best Black Friday and Cyber Monday 2017 Email Marketing
The most hyped sales weekend of the year has come and gone—and we’re all still gasping for air! What a whirlwind. We hope yours went off with a bang (and a flurry of sales). But what were the [...]
What Triggered Emails Will Smart Brands Send This Christmas?
With Christmas just around the corner, your seasonal campaigns and offers are bound to be wrapped up and ready to send. But could the triggered emails you have set up all year round do with a [...]
How a Travel Brand Increased Bookings by Building a Single Customer View
Ever felt like you need to escape to the country? After a busy week in the office, we sure have. There’s no better place for a weekend country retreat than the Lake District. Rolling hills, [...]
10 Last-minute Black Friday Marketing Tips to Boost Revenue
Black Friday and Cyber Monday are fast approaching—and in an ideal world, you’d have all your campaigns planned down to the smallest detail. But, as most in the fast-moving world of eCommerce [...]
5 Email Automation Workflows eCommerce Marketers Should Try
Most marketers agree email marketing automation is the way forward. It takes the stress out of juggling multiple campaigns, personalising content, and keeping track of each customer. But this [...]
Battle of the eCommerce Marketing Automations: Ocado vs. Morrisons
We love it when we see our two office loves—food and email marketing—combined, and lately we’ve seen some great eCommerce marketing automations that do exactly that, from some of the supermarket [...]
10 Email Segmentation Best Practices Smart Brands Use
Most marketers know that to get the best results from email marketing they need to segment their data. After all, it’s the only way to create relevant, timely, and targeted campaigns that result [...]