BLOG 7 Ways to Increase Conversions: Lessons from Holistic Live Circle At this November’s Holistic Live Circle, an invite-only event run by Holistic Email Marketing, senior marketers explored ways to increase... Read more
BLOG 10 Key Email Metrics That You Should Be Measuring and Tracking Tracking email metrics is a vital for measuring success, honing your strategy, optimising campaigns, and driving better results. In this... Read more
BLOG Best Black Friday and Cyber Monday Email Marketing Campaigns The most hyped sales weekend of the year has come and gone—and we’re all still gasping for air! What a... Read more
BLOG What Triggered Emails Will Smart Brands Send This Christmas? With Christmas just around the corner, your seasonal campaigns and offers are bound to be wrapped up and ready to... Read more
BLOG How a Travel Brand Increased Bookings by Building a Single Customer View Ever felt like you need to escape to the country? After a busy week in the office, we sure have.... Read more
BLOG 10 Last-minute Black Friday Marketing Tips to Boost Revenue Black Friday and Cyber Monday are fast approaching—and in an ideal world, you’d have all your campaigns planned down to... Read more
BLOG 5 Email Automation Workflows eCommerce Marketers Should Try Most marketers agree email marketing automation is the way forward. It takes the stress out of juggling multiple campaigns, personalising... Read more
BLOG Battle of the eCommerce Marketing Automations: Ocado vs. Morrisons We love it when we see our two office loves—food and email marketing—combined, and lately we’ve seen some great eCommerce... Read more
BLOG 10 Email Segmentation Best Practices Smart Brands Use Most marketers know that to get the best results from email marketing they need to segment their data. After all,... Read more
BLOG Subscription Popover Power: How to Grow Your Email List Subscription popovers are the forms that appear inviting people to sign up to receive emails when they browse a website.... Read more
BLOG 11 Examples of Social Proof in Travel Marketing Social proof is the concept that people will change their behaviour according to what other people do, say, or think.... Read more
BLOG GDPR and e-Receipts: Everything Retailers Need to Know These days the question: ‘Would you like your receipt emailed to you?’ is commonplace on the high street. Brands such... Read more