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2018 customer experience trends

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Top Customer Experience Trends to Watch in 2018

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7 Ways to Increase Conversions: Holistic Live Circle

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7 Ways to Increase Conversions: Lessons from Holistic Live Circle

At this November’s Holistic Live Circle, an invite-only event run by Holistic Email Marketing, senior marketers explored ways to increase...

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Email metrics

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10 Key Email Metrics That You Should Be Measuring and Tracking

Tracking email metrics is a vital for measuring success, honing your strategy, optimising campaigns, and driving better results. In this...

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Best BFCM email marketing

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Best Black Friday and Cyber Monday Email Marketing Campaigns

The most hyped sales weekend of the year has come and gone—and we’re all still gasping for air! What a...

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Reading christmas triggered email

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What Triggered Emails Will Smart Brands Send This Christmas?

With Christmas just around the corner, your seasonal campaigns and offers are bound to be wrapped up and ready to...

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Lake District Hotels Case Study

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How a Travel Brand Increased Bookings by Building a Single Customer View

Ever felt like you need to escape to the country? After a busy week in the office, we sure have....

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10 Last-minute Black Friday Marketing Tips to Boost Revenue

Black Friday and Cyber Monday are fast approaching—and in an ideal world, you’d have all your campaigns planned down to...

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eCommerce marketers designing workflows

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5 Email Automation Workflows eCommerce Marketers Should Try

Most marketers agree email marketing automation is the way forward. It takes the stress out of juggling multiple campaigns, personalising...

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Battle of the eCommerce marketing automations

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Battle of the eCommerce Marketing Automations: Ocado vs. Morrisons

We love it when we see our two office loves—food and email marketing—combined, and lately we’ve seen some great eCommerce...

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10 Email Segmentation Best Practices Smart Brands Use

Most marketers know that to get the best results from email marketing they need to segment their data. After all,...

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Subscribers opting in

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Subscription Popover Power: How to Grow Your Email List

Subscription popovers are the forms that appear inviting people to sign up to receive emails when they browse a website....

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11 Examples of Social Proof in Travel Marketing

Social proof is the concept that people will change their behaviour according to what other people do, say, or think....

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Shop assistant discussing e-receipt

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GDPR and e-Receipts: Everything Retailers Need to Know

These days the question: ‘Would you like your receipt emailed to you?’ is commonplace on the high street. Brands such...

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