Tracking email metrics is a vital for measuring success, honing your strategy, optimising campaigns, and driving better results. In this blog post, we explore the ten key email metrics you should [...]

At this November’s Holistic Live Circle, an invite-only event run by Holistic Email Marketing, senior marketers explored ways to increase conversions on their eCommerce sites, using email. Brands [...]

The most hyped sales weekend of the year has come and gone—and we’re all still gasping for air! What a whirlwind. We hope yours went off with a bang (and a flurry of sales). But what were the [...]

With Christmas just around the corner, your seasonal campaigns and offers are bound to be wrapped up and ready to send. But could the triggered emails you have set up all year round do with a [...]

Ever felt like you need to escape to the country? After a busy week in the office, we sure have. There’s no better place for a weekend country retreat than the Lake District. Rolling hills, [...]

Black Friday and Cyber Monday are fast approaching—and in an ideal world, you’d have all your campaigns planned down to the smallest detail. But, as most in the fast-moving world of eCommerce [...]

Most marketers agree email marketing automation is the way forward. It takes the stress out of juggling multiple campaigns, personalising content, and keeping track of each customer. But this [...]

We love it when we see our two office loves—food and email marketing—combined, and lately we’ve seen some great eCommerce marketing automations that do exactly that, from some of the supermarket [...]

Most marketers know that to get the best results from email marketing they need to segment their data. After all, it’s the only way to create relevant, timely, and targeted campaigns that result [...]