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Customer shopping online on Cyber Monday

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3 Essential Steps to Get Black Friday and Cyber Monday Ready

In this blog post, we explore three essential steps eCommerce brands should follow to get ready for Black Friday and...

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Man travelling reading email on phone

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6 Travel Brands That Send Great Triggered Emails

In this blog post, we take a look at six travel brands that send great triggered emails. The examples we explore...

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Lapsed customer looking bored at phone

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11 Strategies to Win Back Lapsed Customers

Marketers spend a lot of time and money trying to find new customers to replace ones they lose. The average...

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Deciding whether to purchase

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8 Reasons People Don’t Purchase and How to Combat Them

As we’ve explored on the Pure360 blog before, browser and basket abandonment is a common problem in the world of...

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Why Marketing Automation Fails: 9 Mistakes You Can Avoid

Every marketer worth their salt knows behavioural triggered emails and other marketing automations are good for business. Sending messages that...

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Personalisation in eCommerce

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5 Types of Personalisation You Should Be Using in eCommerce

Creating a personalised eCommerce experience isn’t just about making a good impression on the customer—it’s about generating more cold, hard...

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Amazon customer experience

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Why Amazon Excels at Customer Experience and How You Can Too

Amazon is so popular that over half of consumers bypass search engines and other retailers and head straight to Amazon’s...

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Improve Basket Abandonment

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How to Reduce Your Basket Abandonment Rate: 7 Top Tips

Basket abandonment is an ongoing battle for eCommerce sites, with over 69 percent of shoppers doing a disappearing act before...

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Why Personalisation Is Important: What 7 Statistics Tell Us

Website and email personalisation is a core part of providing an outstanding customer experience. When a brand offers experiences tailored...

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We Miss You

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We Miss You: How to Win at Re-engagement Emails

Earning new customers tends to be more expensive than retaining existing ones—and engaged, loyal customers will often spend more. So,...

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