Archive

Christmas

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A retailer’s guide to planning Christmas 2017 – Part one

Christmas can be make or break for highstreet retailers. An estimated 19% of annual sales (Statista, 2013) are typically generated...

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earth

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Lost in translation: Why one size does not fit all when it comes to international marketing – part one

Once a business is successfully established in its country of origin, attention turns to possibilities further afield. Senior management starts...

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Abandoned Cart Emails

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Worlds apart: Three different approaches to abandonment emails in the travel industry

Making travel plans can take hours. With multiple booking options, reviews to read and prices to compare, we’ve become obsessed...

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fashion

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Redefining the rules of fashion marketing around gender

There’s something about shopping for clothes that divides the genders. Of course it’s a sweeping statement, but ask females and...

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