Archive

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Personalisation: How to tread the fine line between customer insight and annoyance

It’s safe to say that marketers are convinced of the power of personalisation. Most agree it makes for more relevant...

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Takeaways from Holistic Live! Circle – Personalisation in Email Marketing

Moderated by: Kath Pay, founder of Holistic Email Marketing Attended by: Komal Helyer (Marketing Director at Pure360) and senior CRM...

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zalando

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Zalando: Meet the technology company that just happens to sell clothes

To the average UK consumer Zalando isn’t a well-known name in the world of retail but across the rest of...

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silver travellers

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The rise of silver tourism: How the travel industry can attract an older audience

The traveller and tourism industry has backed itself into a corner when it comes to marketing. It seems to be...

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10 ways to optimise your checkout experience and improve your conversion rate

Almost 70% of shoppers leave an eCommerce site without purchasing anything – even when they’ve put items in their cart...

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DMA AWARDS

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Pure360 announced as official judging partner for 2017 DMA Awards

We’re very excited to announce that we are an official judging partner for the 2017 DMA Awards, as well as...

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travel automation

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Falling in love with automated email marketing in travel

Email marketing and dating have more similarities than you think. Catching someone’s eye, striking-up a conversation and then getting into...

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Heineken

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Heineken shows Pepsi how it’s really done

In our recent blog “What agencies can teach clients about the Pepsi saga” we talked about the major flaws in...

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Long Lasting Deliverability

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Long lasting deliverability using customer lifecycle & engagement

So, you have cleaned up your list, crushed your content and now you are delivering emails. You are in email...

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