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Improving deliverability

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Improving data for improved deliverability

If you are worried about how your data is affecting your deliverability, this article is for you. You may have...

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agency collaboration

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How marketing agencies create better work through collaboration

Many claim the days of the full-service marketing agency are over – clients now demand a level of specialism that...

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deliverability

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Ramping up your IP to maintain healthy deliverability

IP’s are delicate and fragile things, they require care and respect. I am sorry to say if you have a...

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deliverability

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The danger of generalised marketing for your deliverability

“Ready for a new smile?” This is a question that I get asked almost every time I try and watch...

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ASOS

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Lessons in convenience for any Ecommerce business – Part Two

Ecommerce is about simplifying shopping experiences – reducing the need to wait in queues and getting your purchases delivered straight...

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deliverability

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The importance of healthy data for deliverability

This is the so-called “digital age”. We can stream Films, send photos to our friends, buy new shoes, book an...

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Artificial intelligence

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Artificial intelligence: The good, the bad and the ugly

At Pure360 we love technology – it allows us to make smarter decisions, automate manual tasks and improve experiences. Our...

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preparation

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Deliverability: Preparation is the Key Success Factor

So often the term Deliverability is bandied about, especially when email marketers and ESPs are not seeing particularly glowing open...

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Silkfred

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Lessons in convenience for any Ecommerce business – Part One

Ecommerce is about one thing above all – convenience. It’s no longer about finding the cheapest price but instead, the...

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double optin

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The importance of double opt-in and its effects on your deliverability

“If I use double opt-in won’t I lose subscribers?” is a question we often hear at Pure360. There seems to be...

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