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welcome emails

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Welcome Emails – The Secret Deliverability Weapon

When was the last time you signed up for something and did not get a receipt of you doing so?...

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GDPR – What you need to know about the General Data Protection Regulation

The General Data Protection Regulation (GDPR) comes into effect on May 25th, 2018 and impacts every organisation that uses personal...

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How Trainline upgraded their email marketing from standard to first class

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Pepsi

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Putting your money where your mouth is: what agencies can teach clients about the Pepsi saga

Marketing agencies are busy surveying the damage of the recent Pepsi ad – advising clients how not to follow suit....

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travel industry

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Wish you were here? Using automated emails to trigger memories and bookings in the travel industry

We’re used to automated emails from the travel industry – from ticket confirmations, itineraries and reminders for forthcoming trips. On...

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What China can teach us about eCommerce in 2017

Necessity is the mother of invention – well that’s certainly the case in China where eCommerce has evolved beyond all...

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mistakes

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Why your brand matters most when things go wrong

Researchers have suggested that the average consumer is exposed to 20,000 brands a day (SJ Insights, 2014). That’s anything from...

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virgin atlantic

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Brands with belief: Why people buy your ‘why’, not your ‘what’

Companies are used to marketing in a very traditional way – throwing out a bunch of facts about why their...

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