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fun email campaigns

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Putting the fun back into your email campaigns

Like any long-term relationship, we are all prone to falling into the occasional rut. Whether we churn out the same...

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Costa Coffee loyalty club

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How Costa Coffee use email to support loyalty

Most shoppers wince when they’re asked to become a member of a loyalty club. They think of wasting time filling...

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adding value

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How agencies can automatically add value to their client’s email strategy

When you’re an agency it’s tempting to always be thinking about the bigger picture – the rebranding, website and big...

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Banking industry

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Email and banking – Making email count in the financial industries

When we hear from banks it rarely feels nice – an increase in fees, a warning about security or at...

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email success

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What does email marketing success mean for your client?

Email marketing success can mean something different to every client. It can mean generating sales, leads, engagement or achieving brand...

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shutterstock_438877717

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How to improve your email production process

Planning, creating and sending email marketing can be a frustrating experience. The brief gets changed, there are numerous revisions and...

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personalisation

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The power of personalisation for the travel industry

Hoteliers, airlines and tour operators have been ahead of the curve in so many aspects of marketing – they were...

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questions

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Ten questions every agency should ask their client

Agency life can be tough – budgets and deadlines are tight but expectations are high. Maintaining a good relationship with...

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thought leader

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How to be a thought leader, not just a follower

Every senior marketer wants to be seen as a thought leader – someone who challenges the status-quo and offers a...

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L'oreal

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The six needs of every customer you’ll ever have

Marketing is about understanding your customers – finding out what makes them tick and anticipating their needs. This isn’t news...

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