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customer-journey

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How to design a great customer journey which keeps people engaged

How to design a great customer journey which keeps people engaged Good marketers know there’s more to business than focusing...

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christmas-2

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A retailer’s guide to Christmas campaign success – Part Two

On average retailers take 20% of their total annual sales in just six weeks over Christmas (Centre for Retail Research,...

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Top ten tips to help you optimise your client’s re-engagement campaigns

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Top ten tips to optimise your re-engagement emails campaigns

Re-engagement campaigns are emails designed to recapture inactive or lapsed customers and get them engaging with your brand once again....

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Top ten tips to help you optimise your client’s re-engagement campaigns

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Agency focus: Top ten tips to help you optimise your clients’ welcome campaigns

Welcome emails are perhaps the most important of all automations, yet they are so commonly overlooked by brands who simply...

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christmas

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A retailer’s guide to Christmas campaign success – Part One

October is the time when many retailers dip their toes into festive marketing. The eagle-eyed among you may have recently...

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wearable-tech

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Wearable Technology | Our top picks and predictions

Wearable technology has been around since the invention of the hearing aid, but only became part of the digital world...

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How do I avoid my emails looking like spam?

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How do I avoid my emails looking like spam?

Image credit: rmnoa357 / Shutterstock.com How to stay in the inbox and out of the junk folder With news of...

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amazon

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How you can compete against the big online retailers, such as Amazon

We all know the eCommerce sites we love. Think Amazon, eBay or ASOS – they’re easy to buy from, offer...

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Campaigns we love – staying classy with Boden

Boden are famous for bringing catalogue fashion back to the middle-classes. Their high quality, stylish clothes and cute kids collections...

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