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publishers blog

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Email for publishers – Inspiring stories of email marketing from the publishing industry

When it comes to email marketing, those in the publishing industry have one distinct advantage – they’re natural storytellers. Their...

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ecommerce email

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Essential eCommerce emails that you should be sending

If you want to know how to attract, guide and convert more visitors through your site then perfecting your email...

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waterstones

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Campaigns we love – Waterstone’s accidental lock-in

Sometimes the inspiration for a campaign comes from a surprising source. It doesn’t need to be the obvious; it doesn’t...

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list growth

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Capturing Data for Retailers – Part 1: The retailer’s ultimate guide to email list growth

If you’re a retailer then building your email database doesn’t have to be hard work. There are plenty of opportunities...

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integrate software

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On your marks, get set, go… How to easily integrate any new software into your organisation

Digital marketing requires investment in technology. From analytics software, a new website, a CRM solution or an email marketing platform...

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evolution

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The evolution of the email marketer: How your strategies develop over time

There are multiple tactics that can be used in email marketing. Often they evolve as you gain experience, resource and...

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fear

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Taking the fear out of email marketing

It doesn’t seem to matter how long you’ve been doing it for – putting together an email campaign and pressing...

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emotion

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Emotion and marketing: Why emotion is your biggest marketing tool

We love to think our decisions are based on rational thinking and logic. We compare our choices and opt for...

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fast email marketing

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Faster email marketing: Five tips on getting your email marketing campaigns out faster

Managing your email marketing can feel like a slow and painful process when resource is tight. It’s time to work...

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