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basket abandonment

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Our top tips for creating great basket abandonment campaigns

Sadly for retailers, the vast majority of people will leave an eCommerce site without purchasing anything. On average 69% of...

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BREXIT

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What are the next steps for Brexit and marketers?

As I’m sure you’re all aware, last Thursday the UK voted to leave the European Union (EU). While the UK will remain...

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big data

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Trust me, I’m a marketer: What consumers really think about data.

We love data. We can’t get enough of it – always striving for more to gain a better insight into...

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database size

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Does database size really matter?

For years email subscribers were just a commodity – a tool used to achieve more sales. But in most businesses,...

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measuring

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Measuring the customer not the campaign

Open, clicks and engagement… Are we barking up the wrong tree when it comes to measuring email performance? When we...

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email marketing

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How email marketing can help superpower your other marketing channels

No marketing channel should be used in isolation – even email marketing. Thanks to the recent advances in attribution technology,...

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predictor

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The Predictor – How to take your next steps in email marketing…

Well done – you’re part of the elite group of marketers we call ‘The Predictors’. You’re employing an email marketing...

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The Recommender - How to take your next steps in email marketing

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The Recommender – How to take your next steps in email marketing…

You’ve come a long way from where you were. You’re no longer stuck sending one-size-fits-all broadcasts. You’ve grown your database...

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The Segmenter - How to take your next steps in email marketing

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The Segmenter – How to take your next steps in email marketing…

Advice is always better when it’s personal. Tailored to your needs and circumstances – from someone who knows what you’re...

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