BLOG Our top tips for creating great basket abandonment campaigns Sadly for retailers, the vast majority of people will leave an eCommerce site without purchasing anything. On average 69% of... Read more
BLOG What are the next steps for Brexit and marketers? As I’m sure you’re all aware, last Thursday the UK voted to leave the European Union (EU). While the UK will remain... Read more
BLOG Trust me, I’m a marketer: What consumers really think about data. We love data. We can’t get enough of it – always striving for more to gain a better insight into... Read more
BLOG Does database size really matter? For years email subscribers were just a commodity – a tool used to achieve more sales. But in most businesses,... Read more
BLOG Measuring the customer not the campaign Open, clicks and engagement… Are we barking up the wrong tree when it comes to measuring email performance? When we... Read more
BLOG How email marketing can help superpower your other marketing channels No marketing channel should be used in isolation – even email marketing. Thanks to the recent advances in attribution technology,... Read more
BLOG The Predictor – How to take your next steps in email marketing… Well done – you’re part of the elite group of marketers we call ‘The Predictors’. You’re employing an email marketing... Read more
BLOG The Recommender – How to take your next steps in email marketing… You’ve come a long way from where you were. You’re no longer stuck sending one-size-fits-all broadcasts. You’ve grown your database... Read more
BLOG The Segmenter – How to take your next steps in email marketing… Advice is always better when it’s personal. Tailored to your needs and circumstances – from someone who knows what you’re... Read more