As I’m sure you’re all aware, last Thursday the UK voted to leave the European Union (EU). While the UK will remain a member of the EU for at least the next two years, and the [...]

Sadly for retailers, the vast majority of people will leave an eCommerce site without purchasing anything. On average 69% of us will choose an item, put it in our basket and then leave (Baymard [...]

We love data. We can’t get enough of it – always striving for more to gain a better insight into our customers. But there’s a barrier in between marketers’ insatiable appetite for data and [...]

For years email subscribers were just a commodity – a tool used to achieve more sales. But in most businesses, sales targets are relentless – coming year after year with bigger [...]

Open, clicks and engagement… Are we barking up the wrong tree when it comes to measuring email performance? When we judge the success of our latest email marketing campaign most of us turn to [...]

No marketing channel should be used in isolation – even email marketing. Thanks to the recent advances in attribution technology, we’re getting a clearer picture of how channels work [...]

Well done – you’re part of the elite group of marketers we call ‘The Predictors’. You’re employing an email marketing strategy that’s shaping what your recipients think and do. Now you’re [...]

You’ve come a long way from where you were. You’re no longer stuck sending one-size-fits-all broadcasts. You’ve grown your database and you know that your email marketing drives loyalty as well [...]

Advice is always better when it’s personal. Tailored to your needs and circumstances – from someone who knows what you’re capable of. We always like to help clients look at what [...]