Archive

gender

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Battle of the sexes: The role of gender shopping preferences

Data on gender-based shopping preferences is both interesting and valuable information that can be used by anyone selling products online....

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eye tracking

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An eye for email: how eye tracking helps your email marketing

Eye tracking software and heat maps have the ability to take a lot of guesswork out of conversion rate optimisation...

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digital round up

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The Pure360 Weekly Email and Digital Round Up: Apps, digital developments and a modern Easter

Last week we went green for St Patrick’s Day with digital mind control, lessons in feedback, Twitter’s new Windows 10...

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Painless Daylight Savings strategies for email marketing

It’s that time of the year again where the clocks change and we all get a little bit grumpy and...

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email personalisation

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Why does email personalisation matter so much for closing sales?

We don’t often receive physical mail as much as we used to, and even when we do it’s mostly limited...

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windows10

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The Pure360 Weekly Email and Digital Roundup: Digital mind control, lessons in feedback, Twitter for Win10 and tax breaks

We hope you enjoyed St Patrick’s Day! If you’re green with envy having missed last week’s digital round-up, allow us to...

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seasonal campaigns

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Every industry can benefit from Easter sales and seasonal campaigns

Happy Easter! You don’t need to sell chocolate to increase your ROI during the Easter season, as clever seasonal campaigns...

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email market share

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What was 2015 email market share? Review of findings from Litmus

Less than ten years ago saw the release of the very first iPhone, and now we’ve got the iPhone 6s,...

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digital round up

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The Pure360 Weekly Email and Digital Round Up: Google AI program, International Women’s Day, Ray Tomlinson and eye tracking

  Last week we celebrated World Book Day, which conveniently was on the same day as our round-up! We do...

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effective email

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7 Simple Habits of Highly Effective Email Marketers

Good habits motivate us to be better and also provide opportunity for improvement, which is especially true in email marketing when...

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digital round up

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The Pure360 Weekly Email and Digital Round Up: Online book clubs, short attention spans, and a new world record

Last week we vogued, saw the future of broadband, found out why technology has become too smart, mousejacked your PC,...

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Mothers Day Email Marketing

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The Mother of all Email Marketing

Mother’s Day is a special time of year where mothers and grandmothers are celebrated and appreciated. This year, it’s Sunday...

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boost email open and click through rates

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7 steps to boost open and click through rates for better ROI

Email marketing is one of the most effective and inexpensive ways for businesses to nurture client relationships, yet the fact...

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