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multivariate testing

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Put your email campaigns to the test with multivariate testing

Multivariate testing and A/B testing both involve learning from your subscribers by testing engagement within your database. Therein the similarities...

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digital round up

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The Pure360 Weekly Email and Digital Round Up: Facebook likes, broadband, mousejacking & London transport

Last week we looked at virtual reality, phishing, Apple vs. the FBI and Twitter School. Phew! It’s been another jam-packed...

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ab testing

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Power up your A/B testing for even better campaigns

A/B testing is a wonderful thing. It allows you to see how different subject lines, CTA buttons, content and delivery...

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digital round up

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The Pure360 Weekly Email and Digital Round Up: Virtual reality, phishing, Apple & Twitter schooling

Last week we entertained you with news from mobile marketing, #RIPTwitter, Flash and Valentines day. This week in the digital...

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Google smart reply

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Will Google Smart Reply affect email marketing?

Have you ever wanted to automatically adjust your tone, select your preferred punctuation, sentence length and complexity of replies? In...

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ways to make most of marketers time

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3 ways that marketers can make the most of their time

For marketers, “am I spending too much time on this?” isn’t an uncommon question, and before we question ourselves one...

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The Pure360 Weekly Email and Digital Round Up: SME, mobile marketing, #RIPTwitter and Valentines

It’s digital round-up time again and this week we’re covering everything from statistics to snooping, Twitter to Flash (with a...

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unsubscriber

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Do you dread an unsubscriber? Fear not, we can help increase your ROI.

There are three basic ways we judge our communications as marketers, and that’s through high open rates, high click through...

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birthday email

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Inspiring Examples of Birthday Email Campaigns

Birthdays are great; you’re one year older and wiser, and if you’re lucky you might even get a cake and...

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The Pure360 Weekly Email and Digital Round Up: Twitter, Brexit, Super Bowl, buyer journeys and Sony

What has the techie world got for us this week? From Twitter updates to the Super Bowl, here’s our latest...

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boost your email campaigns

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4 simple steps to boost your email campaigns

Your copy was perfect. The subject line as tempting as ice cream on a hot summer’s day. Your images are...

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location data

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Location based data: So much more than just GPS.

Location based data and technology spells megabucks for those companies best equipped to utilise the technology to their own advantage,...

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