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loyal customer

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From window shopper to loyal customer – analysing the buying journey

To increase sales, you must first understand your consumers. By analysing past campaigns from a design and content perspective together...

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digital round up

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The Pure360 Weekly Email and Digital Roundup: Holiday hashtags, sweet inspiration and Virtual Vision

As we snowball our way towards Christmas and the New Year, let us catch you up with all the latest...

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how to improve ctr with psychology

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3 ways that simple psychology can boost your CTR

We live in a world where hundreds of emails are sent to us daily and junk mail systems seem to...

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improve email results

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3 quick and easy ways to improve email results by 20%

It’s a fact. There are three changes that you can make to improve email results by 20%. Sounds too good...

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digital round up

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The Pure360 Weekly Email and Digital Roundup: Quizzes, machine learning and emojis

It can be tricky to keep an eye on what’s happening in the fast-paced world of email and digital marketing,...

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industries clean data

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Keep it clean – what we can learn from industries leading the way in clean data

Data, whether bought or organic, needs to be clean in order to represent any kind of value to a business....

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Email maturity model decision

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Why utilising an Email Maturity Model is the best decision you can make for your business

We’ve recently launched the Pure360 Email Maturity Model, an industry-leading framework of email sophistication that’s been designed to help you...

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digital round up

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The Pure360 Weekly Email and Digital Roundup: Twitter hearts, self aware drones, and Amazon open a real life bookstore

It can be tricky to keep an eye on what’s happening in the fast-paced world of email and digital marketing,...

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emotion target market

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Emotion is the key to tapping into your target market

Emotion sells. We know this, it’s why some of the most successful marketing campaigns have been those that tug on...

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work smarter internet of things

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Work smarter, not harder, with the Internet of Things

With the Internet of Things (IoT) giving rise to near-constant innovation and new technological advances, we’re going to help you...

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benchmarking maturity

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The importance of benchmarking email maturity, by Dr Dave Chaffey

I believe that benchmarking the maturity of digital marketing capabilities is an essential approach for businesses who are serious about...

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digital round up

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The Pure360 Weekly Email and Digital Roundup : Black Friday games, queue jumping, GIFs and AI

It can be tricky to keep an eye on what’s happening in the fast-paced world of email and digital marketing,...

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Pure360 Email Maturity Benchmark Report

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Pure360 Email Maturity Benchmarking Report: Revealing the secrets of email marketing’s top one percent

Nine in ten email marketing users fail to predict what customers need: only 1% achieve a one-to-one conversation. We are...

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listen respond data

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How to listen and respond to data before The Internet of Things takes you by surprise

If you tend to find yourself marveling in awe at how long-established companies are able to utilise cutting-edge technology to...

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deliverability

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1 in 5 emails fail to reach the inbox, according to Return Path

We’ve recently been reading Return Path’s yearly ‘Deliverability Benchmark’ report for 2015, in which they’ve studied over 350 million commercial...

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