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email strategy

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Highly personal or straight to the point – what email strategy works best for your business?

Think of your group of friends; they’re probably all a little different from each other. There’s the loud one who...

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Strictly business: Is the email inbox all business and no pleasure?

The year is 1971. Edward Heath is Prime Minister, ‘The Benny Hill Show’ is (absurdly) the most-watched television programme in...

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spark emotion with email

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3 simple ways to spark emotion in email marketing

Email is still the cornerstone of the digital age, and while marketing via email may have evolved, it is still...

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Proud email marketing

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How to ensure you’re proud of every email you send

“Still so many answers I don’t know, Realise that to question is how we grow. What have you done today...

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speed dating email

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The similarities between email marketing and speed dating: What email marketers can learn from the aficionados of flirting

When it comes to the opposite sex, some people are cool and graceful, while others trip over on their way...

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