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Cart abandonment

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Don’t fear cart abandonment

We’ve all done it. We spend half an hour browsing an ecommerce site, adding various items to our cart, only...

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How to measure email engagement

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So, how do you measure email engagement?

Email marketing is easily measured; email engagement is a bit tougher. It goes deeper than the key metrics (delivery, opens...

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Engagement and interaction

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You’ve got their attention, now get interaction: How to build engagement through email marketing

There’s only one reason to perform email marketing, isn’t there? Yep – sales. Oh, and to generate website visits, obviously....

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easter campaigns

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Quick wins for Easter email marketing campaigns

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FONTS

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Eight great fonts for your email designs

1. Comic Sans This smart, stylish font has been under the radar for far too long, but we’re predicting a...

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email trends

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Future email trends in email marketing

Email marketing is on the precipice of exciting change right now in 2015. This is a new-world order and many...

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image text ratio

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Image to text ratio: Why it matters and how to optimise your ratios

There are many things you need to be aware of when creating your email campaigns, from the copy you’re writing...

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email subscribers

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Bringing home the bacn

Perhaps the title of this blog should read ‘bacon,’ but in a recent post by Click Z they used that...

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get the most value out of your customer data

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Behavioural re-targeting: get the most value out of your customer data

Have you ever wanted to know which recipients were un-engaged and not opening or clicking your emails campaigns or perhaps...

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10 benefits of email marketing

What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer...

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B2B promotional email

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The proof that B2B promotional email can be done

I get quite a few promotional/special offer emails on my personal email from various brands as we all do. However...

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Do's and don’ts of landing page optimisation

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The perfect landing: Do’s and don’ts of landing page optimisation

Within email the landing page can be the difference between a successful and a failed campaign. From acquistional emails and...

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Echograph new email tool

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Echograph – a great new tool for email and more

One of the most under-utilised features for emails is the use of animated gifs. Animated gifs are widely used on...

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side scrolling emails

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Broaden your horizons with side scrolling emails

Have you heard of side scrolling emails? It’s something we are seeing more and more of within the email industry....

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advoidable subject lines

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Ten email marketing subject lines to avoid

Nothing encourages email subscribers to open a message more than an engaging subject line. This very short yet sharp delivery...

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