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Stat attack: Daily deals subject lines

Our wonderful partners at Return Path recently did a cracking study on the success of Subject Lines in Daily Deal...

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expert highlights readability tips

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Expert highlights readability and deliverability email tips

An email marketing expert has highlighted a number of tips that can help drive maximum engagement. Digital evangelist Sundeep Kapur,...

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Tailoring email marketing to mobiles

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Advice offered for tailoring email marketing to mobiles

The issue of tailoring email content to a mobile audience has never been more pertinent, one expert has claimed. Editor...

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