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above the fold

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Above the fold – two emails in one

You may have heard the phrase above the fold in more than one context, in this context, I am talking...

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Britishness in marketing

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Britishness key to getting ahead in 2012

British brands have been urged to embrace patriotism to get ahead in 2012, marketingweek.co.uk reports. A new study by Brand...

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Starbucks fails to segment audience on Twitter

The importance of segmenting your audience is not only limited to email, but also plays a significant role within social...

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