Archive

Email accuracy

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Emails must be targeted properly, Secret Marketer suggests

Emails must be targeted properly to the recipient, according to Marketing Week’s most famous anonymous writer – the Secret Marketer....

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Digital approach to direct marketing lauded

Digital forms of direct marketing (DM) are the future of the advertising style, industry sources have claimed. Reflecting on a recent...

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Gmail deliverability

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How to get Gmail to colour your links

It has become apparent that when your email has a text link that you have coded to be black using...

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