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changed email marketing

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The changed direction of email marketing

Email marketing has changed, we can no longer rely on sending vast quantities of emails out and hope that a...

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SMS messages alert messages

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SMS messages – Part 1: alerts and informal messages

In my regular trawls through the Internet researching my blogs and guides, articles on email and sms marketing spring up...

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gamification promoted emails

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“Gamification” promoted for email marketing

Businesses have been urged to bring “gamification” to their email marketing campaigns. Gamification is a relatively new term which basically...

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