The Simplified Guide to List Management

Free Guide: The Simplified Guide To List Management

Buying a list is not the answer

List management

Often marketers will want to email as many people as possible, as quickly as possible and as cheaply as possible. This is a common mind-set which can end in marketers purchasing or renting an email list.

If you are looking for both immediate and long term results, buying a list is not the answer. The immediate results you will generate will be of low quality and can in fact damage your email marketing efforts in a short period of time.

Instead you should begin a list building strategy which can start building quality leads or generating sales in a short period of time, as well as being cost effective and not damaging your long term email list health.

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Paul Edge
Paul Edge
At Pure360 I have gained a strong knowledge of email marketing best practices, including segmentation, deliverability, data cleansing and optimising performance including subject line testing, message content, setting up email nurturing programmes and sending targeted offers.
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