Six email segmentation strategies to improve customer experience

Free Guide: Six Segmentation Strategies to Improve Customer Experience

Personalisation and relevancy is the key

2015 is the year of customer experience. If by now you are not offering your customers a highly personalised and targeted experience then you can be sure your competitors are.

Key areas covered:

  • Customer demographics
  • Customer lifecyle
  • Customer value
  • RFM Analysis
  • Channel Preference
  • Customer Personas
Segmentation Guide

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Paul Edge
Paul Edge
At Pure360 I have gained a strong knowledge of email marketing best practices, including segmentation, deliverability, data cleansing and optimising performance including subject line testing, message content, setting up email nurturing programmes and sending targeted offers.
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