Report: Customer’s attitudes towards email marketing

New research: Forget friendship. Show me the goods!

Consumers see the inbox as a marketplace,
not a meeting place.

In our first research report of the series we release new findings on customer’s attitudes towards email and how they want their inboxes to be marketplaces, not meeting places.

Customers want brands to stop being overly familiar and essentially cut to the chase: the sale.

Download this report to learn:

  • What customers actually want from your emails
  • How customers interact with their inbox
  • The essential elements to creating emails that customers want to receive
  • How to win VIE (very important email) status
Show me the goods

Get your copy of the report

Paul Edge
Paul Edge
At Pure360 I have gained a strong knowledge of email marketing best practices, including segmentation, deliverability, data cleansing and optimising performance including subject line testing, message content, setting up email nurturing programmes and sending targeted offers.
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