Target. Automate. Re-engage.
Behavioural targeting tools for Email Marketing
Re-engage with abandoned shoppers instantly
Key PureTargeting figures
Shopping cart recovery
PureTargeting works in real-time, tracking your customers as they use your shopping cart.
Our system reacts to their individual behaviour patterns to build a detailed, real-time profile which you can use to communicate with them immediately.
If shoppers leave without buying, our system automatically sends highly targeted, personalised emails within minutes. Shoppers are then re-engaged and can click, return and buy.
With browse recovery you can target the customers which shopping cart recovery misses, such as visitors who research on their mobile phone but do not use the shopping cart, and then go on to buy using a different device. To maintain consistency you are able to send matching emails for both browse and cart recovery; showcasing the products which your customer has been viewing recently.
Many businesses, particularly B2B, will include forms on their websites such as content download and newsletter sign up pages, enabling them to capture all-important prospect data. PureTargeting allows these businesses to monitor who has abandoned a form and re-engage with them via email. You could remind them about the form, or offer them similar content which may engage them further.
Purchase follow up
For many businesses, a purchase is not the end of a customer’s journey.
To help your customer get the most out of their purchases provide them with relevant information or related offers so that they are more likely to become a repeat buyer.
PureTargeting can send a sequence of personalised, real time emails after each purchase, helping you to maximise customer value.
Real time content for all your marketing needs. Our platform helps your emails stand out from the crowd with personalised communications to every customer.